The need to connect strategic intent with measurable impact has never been greater

Purpose-led organisations are under increasing pressure to show their value — to funders, boards and the communities they serve. Yet strategy and impact measurement are too often treated as separate exercises, leaving a gap between what organisations intend and what they can prove.

I'm Dr Nerida Joss. I've spent 25 years working across every part of the health and social care system — from inside government and NFPs to commissioning, regulation and research.

That breadth means I understand what commissioners expect from providers, what government needs from the sector, and what organisations need from their strategy.

Dr Nerida Joss

MY APPROACH

Strategy without impact measurement is just a plan. Impact measurement without strategy is just data.

For organisations to truly bring about positive social change, both strategy and impact measurement need to align. I work at the intersection of strategy, evidence and impact measurement.

My approach draws on three lenses to always ensure that complexity is managed from multiple angles.